Bespoke PR Services　定制公关服务

为什么选择Bon Voyage PR？
The reasons to choose Bon Voyage PR as a long-term partner
◆ Exceptional marketing performance on the sales for luxury hotels ◆ Has participated in the opening of several luxury hotels and the launch of new and unique concepts/brands ◆ Strong media and sales network ◆ Experienced administrators in tourism industry with a good knowledge of cross-culture, especially the essence of Chinese culture. ◆ Be enthusiastic about tourism industry and strive for perfection
◆ 在奢华酒店的市场营销业务成绩非凡
◆ 参与多家豪华酒店开业及概念／品牌的工作
◆ 庞大的媒体、销售网络
◆ 对业界充满热诚，全情投入，力臻完美
◆ 管理人员从业经验丰富，熟悉国际尤其是中国文化精髓

What can we do?

公关服务 Public Relations
◆ PR strategies. 公关策略 ◆ PR campaigns. 公关宣传计划 ◆ Feature story placements.刊登专访报导 ◆ Press releases. 新闻稿 ◆ Media and consumer newsletters. 媒体及客户通讯 ◆ Media familiarization trips. 媒体考察旅行 ◆ Trade and press liaison. 联系业界及媒体
咨询服务Consulting
◆ Market and destination feasibility studies. ◆ Sales strategy review and implementation. ◆ New product introduction. ◆ (Re-) Positioning of product.
◆ 市场及目的地可行性研究
◆ 讨论及执行销售策略
◆ 引入新产品
市场营销服务Marketing
◆ Maximize strategic partnerships and relationships in key industry segments. ◆ Create integrated marketing plans. ◆ Implement promotional luxury alliance initiatives. ◆ Product positioning and business mix strategies. ◆ Research on market situation, trends, demands and competition activity. ◆ Translation of collateral and hotel information.
◆ Establishment and Implementation of Digital Marketing and Social Media (Sina Weibo, Wechat Public Number)
◆ 在主要行业范畴建立策略伙伴及合作关系 ◆ 制定整合营销计划 ◆ 推行豪华品牌联盟宣传推广计划 ◆ 确立产品定位及制定业务组合策略 ◆ 数字营销及社交媒体(新浪微博、微信公众号)建立及执行 ◆ 进行市况、趋势、需求及竞争活动研究 ◆ 翻译宣传及酒店资料
　销售服务Sales
◆ Sales activities and missions within all segments. ◆ Sales trips and road shows throughout the region. ◆ Representation at key tradeshows. ◆ Familiarization trips. ◆ Business development. Target new clients and penetrate markets.
◆ Contracting and negotiation. ◆ Networking and nurturing alliance with partners.
　销售服务Sales
◆ Sales activities and missions within all segments. ◆ Sales trips and road shows throughout the region. ◆ Representation at key tradeshows. ◆ Familiarization trips. ◆ Business development. Target new clients and penetrate markets.
◆ Contracting and negotiation. ◆ Networking and nurturing alliance with partners.
◆ 各类业务范畴的销售活动和任务
◆ 安排在区内举行销售旅行及路演 ◆ 代表客户参加主要贸易展览 ◆ 安排考察旅行 ◆ 拓展业务，发掘客源，渗透市场 ◆ 订立合同及洽商 ◆ 与合作伙伴建立联系和业务联盟